“Ayesha’s resourcefulness and marketing expertise not only helped to establish Beshtar in an international market, but she helped us open many more doors in the UAE and beyond. Starting from a professional agreement between two businesses, our relationship has developed into a strong and personal bond.”
Carole Laugier Naim – Found and Director, Beshtar
The mission is to bring positive change through fashion by changing the status quo and showcase affordable ethical fashion in the mainstream market to a global audience.
Ayesha believes that everyone involved in the supply chain should be treated and compensated fairly. Fashion ComPassion does everything it can to help the producers involved to sell successfully, and that involves working with them to create bespoke solutions to their needs. The more the business grows, the more reach and social impact it can make and the more lives it can improve.
Each of Fashion ComPassion’s producers operates sustainably with a transparent supply chain. The company has developed Sustainability Stamps which use a simple system to show the credentials of the products so that customers can easily choose products for their ethics and learn more about what constitutes those factors.